Find Your Future.
Engineers, IT students, entrepreneurs, and professionals gain a strategic edge at Novatechx. Designed for the demands of the 4th Industrial Revolution - robotics, medical technology, climate tech, and space exploration - this school is ready to equip the next generation of innovators with the skills, experience, and mindset to achieve success.
Case Study: Developing a Branded Marketing Campaign
Finding the Idea:
The existing logo featured several creative elements with strong visual potential. Among them, the embellished 'X' stood out as a distinctive and memorable feature.
By simplifying the logo’s elements, the shapes began to resemble a doorway or a window—visual metaphors that suggest transition, perspective, and possibility.
I was drawn to the idea of playing with a sense of time, using these symbols to frame moments that feel intentional and significant. From there, the theme naturally took shape: a visual narrative built around movement, focus, and moments of transformation.
Creative Direction (copy):
“Take a deeper look. Through vertical windows and open doorways — the intersection where the curious and extraordinary meet — engineering, IT students, entrepreneurs and professionals push boundaries to shape a future driven by innovation, growth, and success. X marks the spot.”
Visual Design Overview
Campaign Messaging
At Novatechx, you don’t just study — you discover who you are, what drives you, and where you’re going. Standing at the intersection of education and innovation, our students find themselves where doors open to possibility. This is where dreams take shape, futures begin, and passion meets purpose. You’re not just choosing a path — you’re stepping into your future.
Find your future. Find your purpose. Find yourself—here at Novatechx.
Execution:
The refined "X" symbol became a recurring visual anchor, framing layouts, guiding motion graphics, and informing grid structures. Color, typography, and layout choices were all aligned to reinforce the sense of focus and forward momentum.
Bringing the Concept to Life:
Dot from the logo becomes the starting point for the tagline “find yourself here”.
The “X” is where you find the student looking towards their future.
In the background, each student is subtly grounded in their chosen sector—robotics, climate tech, space, or medical technology—represented through soft, ambient imagery.
Adding the Details:
To further differentiate the sectors and enhance brand cohesion, I introduced a set of custom-branded icons. These icons serve as clear identifiers for each focus area and can be consistently applied across various touchpoints—strengthening recognition and adding a layer of visual clarity to the overall system.