Adventure living. Wrapped in luxury.
Powered by adrenaline.
Thermal Beach Club is an exquisite private development set amidst a 20-acre clear blue lagoon and surrounded by a state-of-the-art luxury playground in the heart of the Coachella Valley. The Thermal Beach Club’s lifestyle is designed for thrills, relaxation and making memories for generations to come.
Project: A new luxury surf resort & residences needed a strong brand presence to secure investor capital.
Delivered: Logo and brand identity, brand positioning/storytelling, copy/content development for founder’s brochure, designing and managing investor & public websites, special invitations, apparel, and surfboards
Atlantis meets the 21st century.
Logo Design Inspiration
The hippocampus is a celebrated symbol of Poseidon, god of the sea. Conjuring epic images of Poseidon barreling across the surface of the sea, this mythical sea-creature represents power, speed, and adventure.
Led by the powerful force of his hippocampi, Poseidon dominates the sea. With the power and will to crash over waves and skirt the roughest waters, this formidable creature arouses a sense of freedom and wild abandon.
It’s no surprise that the term ‘hippocampus’ also refers to the brain center responsible for memory and emotion.
WEBSITE DESIGN
Thermal Beach Club website →
Creative Team
Tanith Yates - Creative Director, Designer & Content Strategist
Kirstin Fulton, Content Writer & Editor / Jeanne Goshe, Editor
“Tanith is a next-level strategic marketing professional. From her grace in client relations and management to her genius brand strategy and creative talents, she’s got all the chops. She’s a strong collaborator and leader with a gift for fostering innovative strategy and valuing her team’s contributions.
I’ve been fortunate to work with Tanith as a colleague and (later) a client, so I’ve seen and learned from her strategic and tactical approaches to projects and campaigns.”
— Kirstin Fulton
Founder’s Introduction Brochure
“With this exclusive invitation, you are welcomed into a world built in your vision, a mecca of adventure sport and cutting-edge innovation.”
